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Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
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Supervisor and customer-driven stressors to predict silence and voice motives : mediating and moderating roles of anger and self-control
Kashif, Muhammad; Gürce, Merve Yanar; Tosun, Petek; … - In: Services marketing quarterly 41 (2020) 3, pp. 273-286
Persistent link: https://www.econbiz.de/10012256945
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Customer aggression and organizational turnover among service employees : the moderating role of distributive justice and organizational pride
Kashif, Muhammad; Zarkada, Anna; Thurasamy Ramayah - In: Personnel review : a professional journal reporting new … 46 (2017) 8, pp. 1672-1688
Persistent link: https://www.econbiz.de/10011775574
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You abuse but I will stay : the combined effects of job stress, customer abuse, and emotional intelligence on employee turnover
Kashif, Muhammad; Braganca, Eliane; Awang, Zainudin; De … - In: The journal of management development 36 (2017) 7, pp. 899-914
Persistent link: https://www.econbiz.de/10011778124
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid; Kashif, Muhammad; Arumugam, Thangaraja - In: International journal of event and festival management 14 (2023) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10014320152