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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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Does emotional labor moderate customer participation and buying?
Seger-Guttmann, Tali; Medler-Liraz, Hana - In: The service industries journal 36 (2016) 7/8, pp. 356-373
Persistent link: https://www.econbiz.de/10011564156
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla; Bashir, Muhammad Adnan; Yasir, Muhammad; … - In: The Lahore journal of business 9 (2020/2021) 2, pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
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Building user engagement to mhealth apps from a learning perspective : relationships among functional, emotional and social drivers of user value
Santos Vijande, María Leticia; Gómez, Mar; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209713
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"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele - In: Journal of business research : JBR 109 (2020), pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
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What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert; Dolen, Willemijn M. van; Mazloom, Masoud - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
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When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment
Hur, Won-Moo; Moon, Tae Won; Kim, Hanna - In: The journal of asset management 27 (2020) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012298813