Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 170-191
explains how the process of building and increasing brand resonance by constructing important factors regarding consumer … perceptions of brands, such as brand love, brand attitude, emotional customer value, and symbolic brand reputation. Design …). Research Findings: The acceptance of all proposed hypotheses shows the importance of brand love, brand attitude, emotional …
