The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be...

A progressive research program -- Consumer action -- Perceptual contingency-representation -- Refining perceptual contingency-representation -- The intentional consumer situation -- Cognitive foundations of the intentional consumer situation -- Behavior, action, agency.