Kim, Jiyoung; Yang, Kiseol; Yong Kim, Bu - In: International Journal of Retail & Distribution Management 41 (2013) 9, pp. 688-705
/limitations – The majority of the respondents were female and their evaluation was mostly towards online apparel websites. It did not … bias the result of this study as the two sample sets were comparable in their demographics and online shopping behavior …, yet the result may be generalized to a limited extent. Practical implications – The results suggest that retailing …