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/limitations – The majority of the respondents were female and their evaluation was mostly towards online apparel websites. It did not … bias the result of this study as the two sample sets were comparable in their demographics and online shopping behavior …, yet the result may be generalized to a limited extent. Practical implications – The results suggest that retailing …
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The purpose of this study is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Consumer Behavior in Apparels and analyzing primary data collected through questionnaire. It gives a broad overview of the impulse buying...
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