Narrow search
Showing 1 - 10 of 10
Cover Image
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris - In: Journal of marketing communications 21 (2015) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Cover Image
Brands in higher education challenges and potential strategies
Chapleo, Chris - In: International studies of management and organization 45 (2015) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
Cover Image
What defines "successful" university brands?
Chapleo, Chris - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Cover Image
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Cover Image
A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
Cover Image
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Cover Image
Managing employee attention and internal branding
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Cover Image
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
Cover Image
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris; Durán, María Victoria Carrillo; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Cover Image
Employer branding dimensions : an adapted scale for Eastern Europe
Grigore, Georgiana; Chapleo, Chris; Homberg, Fabian; … - In: Journal of strategic marketing 32 (2024) 4, pp. 447-466
Persistent link: https://www.econbiz.de/10014553328