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~subject:"Entscheidung"
~subject:"Innovationsmanagement"
~subject:"Marketingmanagement"
~subject:"New product development"
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Entscheidung
Innovationsmanagement
Marketingmanagement
New product development
Produktentwicklung
36
Innovation
28
USA
28
United States
28
Marketing management
19
Consumer behaviour
16
Innovation management
16
Konsumentenverhalten
16
Firm performance
15
Unternehmenserfolg
15
Industrie
12
Manufacturing industries
12
Theorie
12
Theory
12
Brand management
10
Markenführung
10
Beziehungsmarketing
8
Brand image
8
Lieferantenmanagement
8
Lieferkette
8
Markenimage
8
Relationship marketing
8
Supplier relationship management
8
Supply chain
8
Marketing
7
Automotive industry
6
International marketing
6
Internationales Marketing
6
Kfz-Industrie
6
Knowledge management
6
Market research
6
Marktforschung
6
Product quality
6
Produktqualität
6
Wissensmanagement
6
China
5
Decision
5
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15
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1
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Article
57
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2
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Article in journal
55
Aufsatz in Zeitschrift
55
Aufsatz im Buch
2
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2
Case study
2
Fallstudie
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
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1
Übersichtsarbeit
1
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Language
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English
59
Author
All
Calantone, Roger J.
53
Droge, Cornelia
11
Di Benedetto, C. Anthony
6
McNally, Regina C.
6
Harmancioglu, Nukhet
5
Rubera, Gaia
4
Voorhees, Clay M.
4
Cavusgil, Erin
3
Durmusoglu, Serdar S.
3
Griffith, David A.
3
Hult, G. Tomas M.
3
Schmidt, Jeffrey B.
3
Akdeniz, M. Billur
2
Bolumole, Yemisi A.
2
Dean, Tereza
2
Durmuşoğlu, Serdar S.
2
Eisend, Martin
2
Evanschitzky, Heiner
2
Melnyk, Steven A.
2
Molina-Castillo, Francisco-Jose
2
Ozkaya, Elif
2
Ozkaya, H. Erkan
2
Sardashti, Hanieh
2
Stanko, Michael A.
2
Townsend, Janell D.
2
Vickery, Shawnee K.
2
Zhang, Yufei
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Bonner, Joseph M.
1
Calantone, Roger
1
Castel, Matthew J.
1
Chan, Kwong
1
Chaudhuri, Malika
1
Chiou, Jyh-She
1
Cockrell, Seth
1
Cui, Anna Shaojie
1
DeBrentani, Ulrike
1
Deligonul, Z. Seyda
1
Durmuşoğlu, Sedar S.
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
18
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
3
IEEE transactions on engineering management : EM
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing letters : a journal of research in marketing
2
Bibliographies and indexes in economics and economic history
1
European journal of innovation management
1
European journal of marketing : EJM
1
Handbook of research on new product development
1
Health marketing quarterly
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing review
1
Journal of business logistics : JBL
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of euromarketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The journal of applied business research
1
The journal of business & industrial marketing
1
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Source
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ECONIS (ZBW)
59
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1
Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
Saved in:
2
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
3
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
4
Inconclusive innovation "returns" : a meta-analysis of research on innovation in new product development
Calantone, Roger J.
;
Harmancioglu, Nukhet
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1065-1081
Persistent link: https://www.econbiz.de/10008736793
Saved in:
5
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
Saved in:
6
The company, product and market dimensions of new product decision scenarios
DeBrentani, Ulrike
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 243-253
Persistent link: https://www.econbiz.de/10001041179
Saved in:
7
Economic utility versus the attitudinal perspective of consumer choice
Warshaw, Paul R.
- In:
Journal of economic psychology : research in economic …
7
(
1986
)
1
,
pp. 37-60
Persistent link: https://www.econbiz.de/10001023858
Saved in:
8
Lead users and early adopters on the web : the role of new technology product blogs
Droge, Cornelia
;
Stanko, Michael A.
;
Pollitte, Wesley A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10003937637
Saved in:
9
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
10
Does product platform strategy mediate the effects of supply chain integration on performance? : a dynamic capabilities perspective
Vickery, Shawnee K.
;
Koufteros, Xenophon
;
Droge, Cornelia
- In:
IEEE transactions on engineering management : EM
60
(
2013
)
4
,
pp. 750-762
Persistent link: https://www.econbiz.de/10010208941
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