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Promotion in emerging markets
Akhmetshin, E. M.; Ilyasov, R. H.; Sverdlikova, E. A.; … - In: European research studies 21 (2018) 2, pp. 652-665
Persistent link: https://www.econbiz.de/10012221777
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Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri - In: International business and economics research journal 11 (2012) 6, pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
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Fitting international segmentation for emerging markets : conceptual development and empirical illustration
Schlager, Tobias; Maas, Peter - In: Journal of international marketing 21 (2013) 2, pp. 39-61
Persistent link: https://www.econbiz.de/10009758003
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Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer; Ghauri, Pervez N.; Agarwal, Milind R. - 2002
Persistent link: https://www.econbiz.de/10001665241
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Entering and succeeding in emerging countries : marketing to the forgotten majority
Samli, A. Coskun - 2004
Persistent link: https://www.econbiz.de/10001928311
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Drivers of global business success : lessons from emerging markets
Bilgin, F. Zeynep (contributor); Sriram, Ven (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001939917
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.; Ingenbleek, Paul T. M.; … - In: Journal of international marketing 23 (2015) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
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How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR
Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485
Persistent link: https://www.econbiz.de/10014552883