Pandey, Shivendra Kumar; Khare, Arpita - In: Journal of Indian Business Research 7 (2015) 4, pp. 321-337
Purpose – The purpose of this paper is to understand the effect of antecedents like environmental consciousness and cosmopolitanism (COS) on organic food purchase intention (OFPI) with the possible mediation of opinion seeking (OS) and opinion leadership (OL). Design/methodology/approach – A...