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Marketing-Erfolgsfaktoren bei Innovationen : eine kritische Analyse der Studien von Cooper und Kleinschmidt

Rüdiger, Mathias - 1997

Persistent link: https://www.econbiz.de/10011735685

New products : the factors that drive success

Cooper, Robert G. - 2009

Persistent link: https://www.econbiz.de/10003836288

New products : what separates the winners from the losers and what drives success

Cooper, Robert G. - In: The PDMA handbook of new product development, (pp. 3-28). 2005

Persistent link: https://www.econbiz.de/10003831443

Product leadership : creating and launching superior new products

Cooper, Robert G. - 1999

Persistent link: https://www.econbiz.de/10001404976

The drivers of success in new-product development

Cooper, Robert G. - In: Industrial marketing management : the international … 76 (2019), pp. 36-47

Persistent link: https://www.econbiz.de/10011990716

Winning at new products : creating value through innovation

Cooper, Robert G. - 2017 - Fifth edition, revised and updated

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...