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Character and virtue ethics in international marketing: an agenda for managers, researchers and educators

Murphy, Patrick E. - 2006

Persistent link: https://www.econbiz.de/10003411063

Marketing ethics

Murphy, Patrick E. - In: Marketing theory : a student text, (pp. 83-98). 2010

Persistent link: https://www.econbiz.de/10003950811

Social marketing : its ethical dimensions

Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008

Persistent link: https://www.econbiz.de/10003718250

The current state of advertising ethics : industry and academic perspectives

Drumwright, Minette E.; Murphy, Patrick E. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 83-107

Persistent link: https://www.econbiz.de/10003833481

Marketing with integrity : ethics and the service-dominant logic for marketing

Abela, Andrew V.; Murphy, Patrick E. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 39-53

Persistent link: https://www.econbiz.de/10003679870

Normative perspectives for ethical and socially responsible marketing

Laczniak, Gene R.; Murphy, Patrick E. - 2009

Persistent link: https://www.econbiz.de/10003876280

Stakeholder theory and marketing : moving from a firm-centric to a societal perspective

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292

Persistent link: https://www.econbiz.de/10009679199

Retail practitioners' views vs. ideal theoretical positions concerning ethical business practices with garment suppliers

Demuijnck, Geert; Murphy, Patrick E. - In: Business & professional ethics journal 41 (2022) 1, pp. 59-92

Persistent link: https://www.econbiz.de/10013191853

The role of normative marketing ethics

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407

Persistent link: https://www.econbiz.de/10011980212

Ethical innovation in business and the economy

Enderle, Georges (ed.); Murphy, Patrick E. (ed.) - 2015

pt. 1. Conceptual, theoretical and methodological clarifications -- pt. 2. Individual initiatives for ethical innovations -- pt. 3. Toward innovative and ethical organizations -- pt. 4. Systemic changes for ethical innovations.

Persistent link: https://www.econbiz.de/10011851498