Financial‐ and growth‐oriented marketing objectives of traditional marketers have been criticized by marketing … ethicists, because these objectives may lead to socially irresponsible marketing practices. Marketing based on the quality … stakeholders. Shows how marketing managers can set marketing objectives based on the QOL concept to guide socially responsible …

Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing …. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has … the moral basis of societal marketing more explicit, this article primarily seeks to offer a moral critique of the …

Ethics has become a cliché, Enron an everyday word and corporate governance an international obsession. Companies are … globe for ethics, ethics and more ethics, do we actually practice what we preach? Do we know the good companies from the bad … and, if so, are we prepared to choose one brand over another for the sole reason of ethics, regardless of cost, quality or …

Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because … are legal. Suggests ways that companies can remedy this: appoint an ethics officer and take ethics training seriously …

Discusses the ethics of marketing to children and the concept of social responsibility, in particular the question of …