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Viewer responses to character race and social status in advertising : blacks see color, whites see class
Hoplamazian, Gregory J.; Appiah, Osei - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 57-76
Persistent link: https://www.econbiz.de/10009770275
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Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover; Raska, David - In: Journal of marketing communications 26 (2020) 5, pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon; Bennett, Gregg; Ballouli, Khalid - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
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Diversity in Advertising in Times of Racial Unrest
Hartmann, Jochen; Netzer, Oded; Zalta, Rachel - 2023
examines racial diversity in U.S. digital advertising, analyzing both the diversity of ads distributed to consumers (supply …) and consumer reactions to diverse ads (demand). We also investigate the change in advertising diversity (supply and demand … within a few months. Overall, our findings indicate that diverse advertising can create a win-win opportunity, promoting …
Persistent link: https://www.econbiz.de/10014360482
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Correlates of colorism : freedom of speech and discriminatory advertising in Thailand
Slutskiy, Pavel; Hamilton, Mark - In: International journal of social sciences : IJoSS 6 (2017) 2, pp. 63-76
Persistent link: https://www.econbiz.de/10011815511
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Color in Advertising
Gorn, Gerald; Chattopadhyay, Amitava; Yi, Tracey - 2012
A print ad was designed where the hue, chroma (saturation), and value (lightness) of the color in the ad were manipulated in a 2 x 2 x 2 between subjects design. The results revealed that differences in chroma and value had significant effects on feelings of arousal and relaxation, respectively....
Persistent link: https://www.econbiz.de/10014163542
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Perspectives : race and advertising: conceptualizing a way forward through aesthetics
Thomas, Kevin D.; Johnson, Guillaume D.; Grier, Sonya A. - In: International journal of advertising : the review of … 42 (2023) 3, pp. 617-637
Persistent link: https://www.econbiz.de/10014295266
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Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.; Hyman, Michael R.; Reast, Jon; … - In: Journal of business ethics : JOBE 123 (2014) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10010409856