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Konsumentenverhalten
Solomon, Michael R. - 2016 - 11., aktualisierte Auflage
Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an der St. Joseph's University in Philadelphia, USA) untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens. Aktuelle regionale und internationale...
Persistent link: https://www.econbiz.de/10011438334
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Consumer behaviour : a European perspective
Solomon, Michael R.; Askegaard, Søren; Hogg, Margaret K.; … - 2019 - Seventh edition
Persistent link: https://www.econbiz.de/10012018573
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Konsumentenverhalten : der europäische Markt
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 2001
Persistent link: https://www.econbiz.de/10001585951
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001611652
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003842007
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Consumer behaviour : a European perspective
Solomon, Michael R. (contributor);  … - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003085730
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 2011 - 9. ed., global ed.
Persistent link: https://www.econbiz.de/10004954041
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 1999
Persistent link: https://www.econbiz.de/10004376768
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Consumer behaviour : a European perspective
Solomon, Michael R. (contributor) - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004861657
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004775482