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~subject:"Markenartikel"
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Experiment
Markenartikel
Theorie
Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theory
9,639
Brand management
9,376
Markenführung
9,375
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
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7,257
Brand image
7,208
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6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
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5,436
Kundenzufriedenheit
5,426
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5,423
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4,841
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4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
E-commerce
3,450
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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6,977
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5,353
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14,268
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9,429
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50
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12,040
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2,824
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2,534
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2,361
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1,509
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1,509
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1,326
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1,035
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308
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308
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302
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302
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192
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Sutter, Matthias
72
Huber, Frank
46
Gierl, Heribert
40
Sattler, Henrik
40
Bauer, Hans H.
36
Esch, Franz-Rudolf
36
Keller, Kevin Lane
36
Burmann, Christoph
33
De Chernatony, Leslie
33
Hruschka, Harald
32
Kerschbamer, Rudolf
31
Phau, Ian
31
Bruhn, Manfred
30
Herrmann, Andreas
30
Lusk, Jayson L.
30
Peitz, Martin
30
Anderson, Simon P.
29
Fournier, Susan
29
Hildebrandt, Lutz
28
Dubé, Jean-Pierre
27
Septianto, Felix
27
Inderst, Roman
26
Dawes, John
25
Mullainathan, Sendhil
25
Nayga, Rodolfo M.
25
Wansink, Brian
25
Franses, Philip Hans
24
Janssen, Maarten C. W.
24
Sheth, Jagdish N.
24
Baumgarth, Carsten
23
Chen, Yongmin
22
Loureiro, Sandra Maria Correia
22
Bagozzi, Richard P.
21
Eisend, Martin
21
Dellaert, Benedict G. C.
20
Fishman, Arthur
20
Melewar, T. C.
20
Pelsmacker, Patrick de
20
Romaniuk, Jenni
20
Warlop, Luk
20
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All
National Bureau of Economic Research
156
Springer Fachmedien Wiesbaden
35
American Marketing Association
12
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
INSEAD
9
Verlag Dr. Kovač
9
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
8
NetLibrary, Inc
8
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Information Resources Management Association
5
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
4
Center for Economic Research <Tilburg>
4
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
United States Trademark Association
4
Books on Demand GmbH <Norderstedt>
3
Chambre de commerce et d'industrie de Paris
3
Edward Elgar Publishing
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Friedrich-Schiller-Universität Jena
3
Helmut-Schmidt-Universität
3
Nordic Council of Ministers
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
UNCTAD Secretariat
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
Universität Mannheim
3
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
3
Verlag Franz Vahlen
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
AMACOM
2
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Published in...
All
Journal of business research : JBR
482
The journal of brand management : an international journal
293
Journal of retailing and consumer services
283
The journal of product & brand management
221
Psychology & marketing
161
NBER working paper series
155
Management science : journal of the Institute for Operations Research and the Management Sciences
144
International journal of advertising : the review of marketing communications
142
Journal of marketing research : JMR
141
Working paper / National Bureau of Economic Research, Inc.
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Journal of marketing communications
130
Journal of consumer research : JCR ; an interdisciplinary bimonthly
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
NBER Working Paper
125
Journal of advertising research
122
Journal of economic behavior & organization : JEBO
122
SpringerLink / Bücher
121
European journal of marketing : EJM
115
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
108
Journal of economic psychology : research in economic psychology and behavioral economics
98
Marketing letters : a journal of research in marketing
96
International journal of advertising : the quarterly review of marketing communications
93
Journal of marketing
89
Discussion paper / Centre for Economic Policy Research
86
CESifo working papers
84
Europäische Hochschulschriften / 5
83
The Trademark reporter
82
International journal of hospitality management
76
International journal of industrial organization
76
Economics letters
75
European journal of operational research : EJOR
75
Markenartikel : das Magazin für Markenführung
74
Journal of promotion management : innovations in planning and applied research
73
Journal of retailing
73
Marketing : ZFP ; journal of research and management
72
International journal of consumer studies
69
Journal of promotion management : JPM
69
Asia Pacific journal of marketing and logistics
68
Gabler Edition Wissenschaft
67
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Source
All
ECONIS (ZBW)
23,238
USB Cologne (EcoSocSci)
305
EconStor
183
OLC EcoSci
6
BASE
5
USB Cologne (business full texts)
4
ArchiDok
4
RePEc
2
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Showing
1
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10
of
23,747
Sort
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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