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Experiment
Consumer behaviour
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Sutter, Matthias
39
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18
Falk, Armin
15
Messer, Kent D.
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Müller, Holger
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Taubinsky, Dmitry
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Engelmann, Dirk
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Güth, Werner
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Sunde, Uwe
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Dertwinkel-Kalt, Markus
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Liu, Qing
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Sakha, Sahra
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Wansink, Brian
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Caputo, Vincenzina
10
Gillingham, Kenneth
10
Grohmann, Antonia
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Mattila, Anna S.
10
Neururer, Daniel
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Palma, Marco A.
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Journal of business research : JBR
80
Journal of economic behavior & organization : JEBO
69
Journal of behavioral and experimental economics
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of behavioral decision making
46
Journal of retailing and consumer services
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Psychology & marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
40
Food policy : economics planning and politics of food and agriculture
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Journal of economic psychology : research in economic psychology and behavioral economics
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NBER working paper series
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CESifo working papers
34
Discussion paper series / IZA
32
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Discussion paper
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International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
Experimental economics : a journal of the Economic Science Association
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
NBER Working Paper
23
Working paper / National Bureau of Economic Research, Inc.
23
Marketing letters : a journal of research in marketing
22
International journal of electronic commerce : IJEC
20
Tourism management : research, policies, practice
19
American journal of agricultural economics
18
European economic review : EER
17
Journal of travel and tourism marketing
17
Economics letters
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of retailing
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Working paper series
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Working papers in economics and statistics
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ECONIS (ZBW)
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EconStor
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Other ZBW resources
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RePEc
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1
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Saved in:
2
Cause-related marketing : does the cause make a difference in consumers' attitudes and purchase intentions toward the product? : A working paper
Lafferty, Barbara A.
-
1996
Persistent link: https://www.econbiz.de/10003472351
Saved in:
3
Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc
;
Bertini, Marco
-
2005
Persistent link: https://www.econbiz.de/10003377679
Saved in:
4
Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles
;
Delgado, Elena
;
Sicilia, Maria
- In:
Cutting edge international research
,
(pp. 3-20)
.
2010
Persistent link: https://www.econbiz.de/10003985030
Saved in:
5
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
6
What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
Navarro-Bailón, María Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 327-342)
.
2011
Persistent link: https://www.econbiz.de/10009381007
Saved in:
7
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
8
Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.
;
Rosengren, Sara
- In:
International journal of contemporary hospitality management
28
(
2016
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
Saved in:
9
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
10
Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A.
-
1963
Persistent link: https://www.econbiz.de/10002637968
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