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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
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Breaking open the consumer behavior black box : SEM and retail atmospheric manipulations
Michon, Richard; Chebat, Jean-Charles - In: Journal of marketing theory and practice 16 (2008) 4, pp. 299-307
Persistent link: https://www.econbiz.de/10003766162
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.; Chandon, Elise - In: Journal of marketing research : JMR 44 (2007) 2, pp. 309-323
Persistent link: https://www.econbiz.de/10003486948
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Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.; Chattopadhyay, Amitava - In: Journal of marketing research : JMR 44 (2007) 2, pp. 334-345
Persistent link: https://www.econbiz.de/10003486955
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Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie; Babin, Barry J.; Griffin, Mitch - In: International journal of wine business research : IJWBR 27 (2015) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
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Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen - 2015
Persistent link: https://www.econbiz.de/10011504374
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Pièces de résistance? : core and casual consumers' valuations of aesthetically incongruent artworks
Althuizen, Niek; Sgourev, Stoyan V. - In: Psychology & marketing 31 (2014) 8, pp. 604-614
Persistent link: https://www.econbiz.de/10010399724
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Evaluating tastes and aromas of wine : a peek inside the "black box"
Rinaldo, Shannon B.; Duhan, Dale F.; Trela, Brent; Dodd, Tim - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10010421619