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Experiment
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Brand management
11,214
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11,132
Brand image
11,047
Markenimage
10,930
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10,150
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9,149
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8,109
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5,784
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5,688
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5,637
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5,616
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5,480
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5,469
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5,407
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5,210
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5,207
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4,723
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4,708
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4,705
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4,430
Dienstleistungsqualität
4,380
Einzelhandel
4,315
Retail trade
4,261
Innovationsmanagement
4,031
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3,930
Innovation management
3,901
Advertising effects
3,880
Electronic Commerce
3,624
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3,582
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Sutter, Matthias
38
Lusk, Jayson L.
27
Nayga, Rodolfo M.
23
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Messer, Kent D.
11
Wansink, Brian
11
Caputo, Vincenzina
10
Falk, Armin
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Mattila, Anna S.
10
Neururer, Daniel
10
Vogt, Bodo
10
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Givi, Julian
9
Kim, Jungkeun
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Chernev, Alexander
8
Crosetto, Paolo
8
Gierl, Heribert
8
Houde, Sébastien
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sausgruber, Rupert
8
Warlop, Luk
8
Yue, Chengyan
8
Ariely, Dan
7
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7
Dahl, Darren W.
7
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Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
83
Journal of economic behavior & organization : JEBO
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of behavioral and experimental economics
54
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of retailing and consumer services
46
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Journal of behavioral decision making
43
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
32
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
International journal of hospitality management
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
CESifo working papers
26
Discussion paper
26
Information systems research : ISR
26
Discussion paper series / IZA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing letters : a journal of research in marketing
21
Tourism management : research, policies, practice
21
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of retailing
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Journal of marketing research
14
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ECONIS (ZBW)
3,404
EconStor
4
Other ZBW resources
3
RePEc
2
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1
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
2
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
3
Memory based comparisons of
brand
attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
4
When does a change in established
brand
name-logo consistency affect consumers'
brand
attitudes? : an investigation of moderating effects
Kocher, Bruno
-
2008
Persistent link: https://www.econbiz.de/10003778566
Saved in:
5
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
7
Experiential marketing on
brand
advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
8
The impact of
brand
experiences on
brand
resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
9
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
10
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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