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~subject:"Experiment"
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CORPORATE EFFECTS AND CORE COM...
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Experiment
Consumer behaviour
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Customer satisfaction
43
Service quality
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Dienstleistungsqualität
40
Beziehungsmarketing
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Emotion
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Gastgewerbe
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Advertising effects
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Unternehmenserfolg
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Internet marketing
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Loyalty program
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Online-Marketing
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Viral marketing
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Virales Marketing
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Kundenbindungsprogramm
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Mattila, Anna S.
13
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6
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Choi, Choongbeom
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Shin, Joongwon
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Wang, Dan
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International journal of hospitality management
5
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of global marketing
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Journal of hospitality marketing & management
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ECONIS (ZBW)
14
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1
The effectiveness of tryvertising in hotels
Lei, Soey Sut Ieng
;
Nicolau, Juan L.
;
Xiao, Qu
;
Wang, Dan
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241445
Saved in:
2
The role of cultural tightness-looseness in the ethics of service recovery
Li, Connie
;
Fock, Henry
;
Mattila, Anna S.
- In:
Journal of global marketing
25
(
2012
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10009617932
Saved in:
3
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
4
When organic food choices shape subsequent food choices : the interplay of gender and health consciousness
Shin, Joongwon
;
Mattila, Anna S.
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011981836
Saved in:
5
Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of business research : JBR
98
(
2019
),
pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
Saved in:
6
Apple Pay : coolness and embarrassment in the service encounter
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
78
(
2019
),
pp. 268-275
Persistent link: https://www.econbiz.de/10012012758
Saved in:
7
Consumer response to authentic-language versus English-language menu labeling in ethnic dining
Choi, Sungwoo
;
Liu, Qing
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011865490
Saved in:
8
The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state
Choi, Choongbeom
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 511-520
Persistent link: https://www.econbiz.de/10012179430
Saved in:
9
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
10
Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Hwang, Yoo Hee
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012435909
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