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Consumer reality : how brands...
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Experiment
Consumer behaviour
83,528
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81,078
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17,318
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11,224
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11,112
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4,439
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4,213
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4,153
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3,776
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3,660
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3,640
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Sutter, Matthias
39
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27
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26
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18
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13
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12
Güth, Werner
12
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12
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12
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12
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11
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11
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10
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10
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10
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10
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10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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7
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1
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1
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Journal of business research : JBR
86
Journal of economic behavior & organization : JEBO
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of behavioral and experimental economics
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Psychology & marketing
48
Journal of retailing and consumer services
47
Journal of behavioral decision making
43
Journal of marketing research : JMR
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Food policy : economics planning and politics of food and agriculture
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
34
International journal of hospitality management
31
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
CESifo working papers
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Discussion paper
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
Information systems research : ISR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Tourism management : research, policies, practice
25
Discussion paper series / IZA
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing letters : a journal of research in marketing
21
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of retailing
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
Economics letters
15
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
15
Journal of marketing communications
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ECONIS (ZBW)
3,472
EconStor
6
Other ZBW resources
3
RePEc
2
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1
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
2
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
3
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
4
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
5
Experiential marketing on
brand
advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
6
The impact of
brand
experiences on
brand
resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
7
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
8
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
9
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
10
Examining children's preferences for phonetically manipulated
brand
names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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