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Tests of in-store experience and socially embedded measures as predictors of retail store loyalty

Yoon, Sungjoon; Park, Ji Eun - In: Journal of retailing and consumer services 45 (2018), pp. 111-119

Persistent link: https://www.econbiz.de/10011929907

An experimental approach to making retail store environmental decisions

Baker, Julie; Levy, Michael; Grewal, Dhruv - 2007

Persistent link: https://www.econbiz.de/10003540228

Competition in consumer shopping experience

Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933

Persistent link: https://www.econbiz.de/10009702523

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

User perceptions of 3D online store designs : an experimental investigation

Krasonikolakis, Ioannis; Vrechopoulos, Adam; … - In: Information systems and e-business management : ISeB 19 (2021) 4, pp. 1221-1354

Persistent link: https://www.econbiz.de/10012703224

Multi-sensory congruent cues in designing retail store atmosphere : effects on shoppers' emotions and purchase behavior

Helmefalk, Miralem; Hultén, Bertil - In: Journal of retailing and consumer services 38 (2017), pp. 1-11

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I'll try that, too : a field experiment in retailing on the effect of variety during display promotions

Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023

The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...

Persistent link: https://www.econbiz.de/10014481041