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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26

Persistent link: https://www.econbiz.de/10014531704

Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings

Wang, Chong Alex; Zhang, Xiaoquan; Hann, Il-Horn - In: Information systems research : ISR 29 (2018) 3, pp. 641-655

Persistent link: https://www.econbiz.de/10011929240

Nutzergenerierte Produktbewertungen im Web 2.0 als Verbraucherinformation : eine verbraucherpolitische Betrachtung

Schudak, Annika - 2015

Persistent link: https://www.econbiz.de/10013435831

Negative online consumer reviews : effects of different responses

Ullrich, Sebastian; Brunner, Christian Boris - In: The journal of product & brand management 24 (2015) 1, pp. 66-77

Persistent link: https://www.econbiz.de/10010514473

Stranger danger? : cue-based trust in online consumer product review videos

Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983

Persistent link: https://www.econbiz.de/10013177048

Online travel reviews as persuasive communication : the effects of content type, source, and certification logos on consumer behavior

Sparks, Beverley; Perkins, Helen E.; Buckley, Ralf - In: Tourism management : research, policies, practice 39 (2013), pp. 1-9

Persistent link: https://www.econbiz.de/10009779082

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

Building resilience to negative information and increasing purchase intentions in a digital environment

Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535

Persistent link: https://www.econbiz.de/10012103462

Creating social contagion through firm-mediated message design : evidence from a randomized field experiment

Sun, Tianshu; Viswanathan, Siva; Zheleva, Elena - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 808-827

Persistent link: https://www.econbiz.de/10012505278

The Role of Status Seeking in Online Communities : Giving the Gift of Experience

Lampel, Joseph; Bhalla, A. - 2011

This article examines online gift giving in the form of opinion, information, and advice that individuals post on websites. Research has highlighted altruism and reciprocity as the key motives behind such gift giving. We argue that informational gift giving is also strongly driven by status and...

Persistent link: https://www.econbiz.de/10014181263

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