Castro-Lopez, Adrian; Vázquez Casielles, Rodolfo; … - In: Journal of business economics and management 20 (2019) 3, pp. 595-617
(utilitarian and hedonic experience) on satisfaction and loyalty of two segments of customers: transactional and online …-service quality on satisfaction and loyalty are different for each segment of customers. While utilitarian quality is more relevant … satisfaction, positive WOM, repurchase intention and price tolerance. The findings indicate that direct and indirect effects of e …