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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
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Brand Presence in Decision-Making Involving Decoys
Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
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Context effects : a representation of choices from categories
Barbos, Andrei - In: Journal of economic theory 145 (2010) 3, pp. 1224-1243
Persistent link: https://www.econbiz.de/10008697109
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Discussion of "Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test"
Louviere, Jordan J.; Swait, Joffre - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003973157
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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10003631937
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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345