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Experiment
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Journal of business research : JBR
93
Journal of economic behavior & organization : JEBO
71
Journal of behavioral and experimental economics
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Management science : journal of the Institute for Operations Research and the Management Sciences
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Food policy : economics planning and politics of food and agriculture
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NBER working paper series
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tourism management : research, policies, practice
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24
International journal of electronic commerce : IJEC
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Marketing letters : a journal of research in marketing
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Management information systems : mis quarterly
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American journal of agricultural economics
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European economic review : EER
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ECONIS (ZBW)
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1
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
2
Make me happy, make it credible : the effect of CSR message framing on online
brand
engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
3
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
4
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
The effects of regulatory fit on customer
brand
engagement : an experimental study of service
brand
activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
7
Advergame for purchase intention via game and
brand
attitudes from antecedents of system design, psychological state, and game content : interactive role of
brand
familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
8
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
9
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
10
Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex
;
Zhang, Xiaoquan
;
Hann, Il-Horn
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
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