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Experiment
Consumer behaviour
83,869
Konsumentenverhalten
81,420
Theorie
10,136
Theory
9,962
Relationship marketing
9,423
Beziehungsmarketing
9,394
Brand management
7,642
Markenführung
7,602
Mobilkommunikation
7,009
Mobile communications
6,969
Brand image
6,774
Markenimage
6,734
Online-Handel
6,012
Customer satisfaction
5,999
Online retailing
5,997
Kundenzufriedenheit
5,840
USA
5,520
United States
5,275
Social Web
5,271
Social web
5,267
Service quality
4,907
Dienstleistungsqualität
4,861
Online-Marketing
4,837
Internet marketing
4,815
Deutschland
4,785
Innovation adoption
4,744
Innovationsakzeptanz
4,692
Elektronisches Geld
4,527
Electronic money
4,515
Germany
4,428
Electronic Commerce
4,403
Brand
4,367
Markenartikel
4,358
Einzelhandel
4,353
Retail trade
4,311
E-commerce
4,121
Werbewirkung
3,705
Advertising effects
3,666
Verbraucherverhalten
3,589
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1,135
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587
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516
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89
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95
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1
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Sutter, Matthias
43
Lusk, Jayson L.
27
Nayga, Rodolfo M.
26
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Messer, Kent D.
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Liu, Qing
11
Wansink, Brian
11
Caputo, Vincenzina
10
Falk, Armin
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
Vogt, Bodo
10
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Givi, Julian
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Chernev, Alexander
8
Crosetto, Paolo
8
Houde, Sébastien
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sausgruber, Rupert
8
Sun, Tianshu
8
Warlop, Luk
8
Yue, Chengyan
8
Bartling, Björn
7
Dahl, Darren W.
7
Duffy, John
7
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National Bureau of Economic Research
37
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2
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2
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2
Springer Fachmedien Wiesbaden
2
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
2
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-Industrie: Industrielles Servicemanagement, Kurs WIN14F
1
Eberhard Karls Universität Tübingen
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
Elinkeinoelämän Tutkimuslaitos
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
IGI Global
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Internationales Institut für Umwelt und Gesellschaft
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
London Economics Ltd
1
Nomos Verlagsgesellschaft
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Mannheim
1
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1
Universiṭat Bar-Ilan / Department of Economics
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
Weltbank
1
Zentrum für Empirische Forschung
1
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Journal of business research : JBR
83
Journal of economic behavior & organization : JEBO
65
Journal of behavioral and experimental economics
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Psychology & marketing
47
Journal of retailing and consumer services
46
Journal of behavioral decision making
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Journal of economic psychology : research in economic psychology and behavioral economics
38
NBER working paper series
37
International journal of hospitality management
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Discussion paper series / IZA
29
Discussion paper
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
CESifo working papers
27
Information systems research : ISR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Experimental economics : a journal of the Economic Science Association
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Tourism management : research, policies, practice
23
NBER Working Paper
21
Working paper / National Bureau of Economic Research, Inc.
21
Marketing letters : a journal of research in marketing
20
International journal of electronic commerce : IJEC
19
Journal of consumer research : JCR ; an interdisciplinary journal
19
European economic review : EER
18
Journal of retailing
18
Working papers in economics and statistics
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of consumer studies
16
Journal of travel and tourism marketing
16
Economics letters
15
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
15
Journal of marketing communications
15
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Source
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ECONIS (ZBW)
3,559
EconStor
6
Other ZBW resources
3
RePEc
1
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1
Design and evaluation of auto-ID enabled shopping assistance artifacts in customers’ mobile phones : two retail store laboratory experiments
Venkatesh, Viswanath
;
Aloysius, John A.
;
Hoehle, Hartmut
; …
- In:
Management information systems : mis quarterly
41
(
2017
)
1
,
pp. 83-113
Persistent link: https://www.econbiz.de/10011656480
Saved in:
2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
3
Herding the hordes : using location-based services and mobile messaging to affect visitor behavior
Högberg, Johan
;
Wästlund, Erik
;
Aas, Tor Helge
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 870-878
Persistent link: https://www.econbiz.de/10012230397
Saved in:
4
Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon
;
Gopal, Anandasivam
;
Park, Sung-Hyuk
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
Saved in:
5
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
6
Seeding the S-curve? : the role of early adopters in diffusion
Catalini, Christian
;
Tucker, Catherine
-
2016
Persistent link: https://www.econbiz.de/10011544500
Saved in:
7
Explicit and implicit antecedents of users' behavioral beliefs in information systems : a neuropsychological investigation
Ortiz de Guinea, Ana
;
Titah, Ryad
;
Leger, Pierre-Majorique
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 179-209
Persistent link: https://www.econbiz.de/10010378624
Saved in:
8
Imaginal and emotional experiences in pleasure-oriented IT usage : a hedonic consumption perspective
Wu, Jiming
;
Holsapple, Clyde W.
- In:
Information & management : the internat. journal of …
51
(
2014
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10010259647
Saved in:
9
Motivating effective mobile app adoptions : evidence from a large-scale randomized field experiment
Sun, Tianshu
;
Shi, Lanfei
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012038243
Saved in:
10
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
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