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Effect of customer experiences on consumer purchase intention
Esmaeilpour, Majid; Mohseni, Zahra - In: The Romanian economic journal : REJ 22 (2019) 73, pp. 19-38
Persistent link: https://www.econbiz.de/10012171187
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It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K. - In: Journal of strategic marketing 26 (2018) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
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Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
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Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement
Hunter, Erik - 2009
Persistent link: https://www.econbiz.de/10003858629
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Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina; Baxter, Stacey - In: International journal of nonprofit & voluntary sector … 19 (2014) 3, pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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Who benefits from multiple brand celebrity endorsements? : an experimental investigation
Chen, Arthur Cheng-hsui; Chang, Rita Ya-hui; Besherat, Ali - In: Psychology & marketing 30 (2013) 10, pp. 850-860
Persistent link: https://www.econbiz.de/10010198531
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Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie; Phua, Joe - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
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Should we hire David Beckham to endorse our brand? : contextual interference and consumer memory for brands in a celebrity's endorsement portfolio
Kelting, Katie; Rice, Dan Hamilton - In: Psychology & marketing 30 (2013) 7, pp. 602-613
Persistent link: https://www.econbiz.de/10009778558
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Examining the impact of brand transgression on consumers' perceptions of celebrity endorsers
Thomas, Veronica L.; Fowler, Kendra - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10011633833
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The impact of peer, politician, and celebrity endorsements on volunteering : a field experiment with English students
John, Peter; James, Oliver; Moseley, Alice; Ryan, Matt; … - In: Journal of nonprofit & public sector marketing 31 (2019) 3, pp. 328-346
Persistent link: https://www.econbiz.de/10012200024