Narrow search
Showing 1 - 10 of 3,566
Cover Image
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Cover Image
TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Cover Image
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Cover Image
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Zeller, Jon; Narayanan, Sridhar - 2022
advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has …
Persistent link: https://www.econbiz.de/10014087347
Cover Image
Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Cover Image
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S. - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Cover Image
Exploring advertising as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Cover Image
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Cover Image
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Cover Image
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina; Schramm-Klein, Hanna; Mau, Gunnar - In: Marketing : ZFP ; journal of research and management 37 (2015) 4, pp. 188-200
Persistent link: https://www.econbiz.de/10011561016