Narrow search
Showing 1 - 10 of 68
Cover Image
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Cover Image
An investigation of influencer body enhancement and brand endorsement
Lefebvre, Sarah; Cowart, Kelly - In: The journal of services marketing 36 (2022) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10012798383
Cover Image
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Cover Image
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April; McDougal, Elizabeth Randon; Syrdal, Holly - In: Journal of marketing education : JME 41 (2019) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Cover Image
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Cover Image
Promoting sustainability on Instagram : how sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers
Schorn, Anna; Vinzenz, Friederike; Wirth, Werner - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10013367895
Cover Image
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.; Adams, Grace; Jun, Hyoyeun - In: Health marketing quarterly 41 (2024) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Cover Image
Overcoming the help-seeker's dilemma : how computer-mediated systems encourage employee help-seeking initiation
Cleavenger, Dean J.; Munyon, Timothy P. - In: Organization studies : an international … 36 (2015) 2, pp. 221-240
Persistent link: https://www.econbiz.de/10010510766
Cover Image
A preliminary examination of perceptions of social influence in group decision making in the workplace
Henningsen, David Dryden; Henningsen, Mary Lynn Miller - In: International journal of business communication : IJBC … 52 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10010517042
Cover Image
Social influence in trustors’ neighbourhoods
Luini, Luigi; Nese, Annamaria; Sbriglia, Patrizia - In: Journal of behavioral and experimental economics 53 (2014), pp. 97-110
Persistent link: https://www.econbiz.de/10010519751