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Experiment
Consumer behaviour
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Sutter, Matthias
119
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Falk, Armin
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27
Lergetporer, Philipp
26
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18
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Tyran, Jean-Robert
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Müller, Holger
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10
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Journal of economic behavior & organization : JEBO
98
Journal of business research : JBR
86
Discussion paper series / IZA
64
Journal of behavioral and experimental economics
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of economic psychology : research in economic psychology and behavioral economics
49
Journal of behavioral decision making
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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NBER working paper series
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Journal of marketing research : JMR
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Food policy : economics planning and politics of food and agriculture
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Discussion paper
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Experimental economics : a journal of the Economic Science Association
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International journal of hospitality management
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
31
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Working papers in economics and statistics
28
Information systems research : ISR
26
Working paper / National Bureau of Economic Research, Inc.
26
European economic review : EER
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Tourism management : research, policies, practice
25
Economics letters
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
NBER Working Paper
23
IZA Discussion Paper
21
Marketing letters : a journal of research in marketing
21
International journal of electronic commerce : IJEC
19
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of retailing
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of consumer studies
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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EconStor
7
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1
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1
Examining
children
's preferences for phonetically manipulated
brand
names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
2
The impact of packaging colour on
children
's
brand
name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
5
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
7
Experiential marketing on
brand
advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
8
The impact of
brand
experiences on
brand
resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
9
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
10
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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