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The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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When art meets tech : the role of augmented reality in enhancing museum experiences and purchase intentions
He, Zeya; Wu, Luorong; Li, Xiang - In: Tourism management : research, policies, practice 68 (2018), pp. 127-139
Persistent link: https://www.econbiz.de/10011871026
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Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Zhang, Kun; Wang, Jingyue; Zhang, Jinyi; Wang, Ying; … - In: Tourism management : research, policies, practice 102 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014457770
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Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
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Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
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Blowing your mind : a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures
Han, Dai-In Danny; Weber, Jessika; Bastiaansen, Marcel; … - In: International journal of technology marketing : IJTMkt 14 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012179164