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Individuelles strategisches Handeln im Marketing
Endres, Kerstin - 1999
Persistent link: https://www.econbiz.de/10000168385
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The influence of marketing executives in top management teams : a cross-cultural evaluation of social capital and personality
Lackhoff, Fritz - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10013447012
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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A managerial introduction to marketing
Staudt, Thomas A.; Taylor, Donald A.; Bowersox, Donald J. - 1976 - 3. ed.
Persistent link: https://www.econbiz.de/10013474862
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Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten; Diekmann, Christiane; Böhm, Vera - 2008
Persistent link: https://www.econbiz.de/10003597413
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Competition in marketing : two essays on the impact of information on managerial decisions and on spatial product differentiation
Magin, Vera - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003314148
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Die Erfolgsgeheimnisse des Marketingmanagers : die ungeschriebenen Gesetze auf dem Weg zum CMO
Meier, Michael M.; Wichert, Christine - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003838782