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~subject:"Fashion"
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Fashion
Italy
25
Italien
22
Business network
17
Unternehmensnetzwerk
16
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14
Business start-up
11
Entrepreneurship
11
Heuristics
11
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11
Unternehmensgründung
11
Bekleidungsindustrie
9
Clothing industry
9
Entrepreneurship approach
9
Interaction
9
KMU
9
Lieferantenmanagement
9
SME
9
Supplier relationship management
9
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8
Geschäftsmodell
8
Luxury goods
8
Luxusgüter
8
Migranten
8
Migrants
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International business
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International market entry
7
Internationaler Markteintritt
7
Multinationales Unternehmen
7
Transnational corporation
7
Brand image
6
Brand management
6
Consumer behaviour
6
Decision
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English
18
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Guercini, Simone
18
Runfola, Andrea
8
Milanesi, Matilde
4
Ranfagni, Silvia
3
Woodside, Arch G.
2
Akrout, Houcine
1
Camiciottoli, Belinda Crawford
1
Lambertides, Neophytos
1
Lea‐Greenwood, Gaynor
1
Milakovic, Ivana Kursan
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing in the fast changing world
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of fashion marketing and management
2
European journal of marketing : EJM
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global fashion marketing : JGfM
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Process innovation in the global fashion industry
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ECONIS (ZBW)
14
Other ZBW resources
4
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1
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
2
The integration between marketing and purchasing in the traceability process
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
Saved in:
3
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
4
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
5
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
6
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
7
How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
8
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
9
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
10
Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
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