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~subject:"Fashion"
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Fashion
Business network
43
Unternehmensnetzwerk
42
Italy
27
Italien
24
Innovation
23
Lieferantenmanagement
20
Supplier relationship management
20
Business start-up
18
Unternehmensgründung
18
Project management
17
Entrepreneurship
14
Mode
13
Entrepreneurship approach
12
Heuristics
11
Heuristik
11
Multinationales Unternehmen
11
Transnational corporation
11
Innovation management
10
Interaction
10
Unternehmenskooperation
10
Business model
9
Geschäftsmodell
9
Innovationsmanagement
9
KMU
9
Resource-based view
9
Ressourcenorientierter Ansatz
9
SME
9
Bekleidungsindustrie
8
Clothing industry
8
Globalisierung
8
Inter-firm cooperation
8
International business
8
Migranten
8
Migrants
8
Relationship marketing
8
Betriebliche Wertschöpfung
7
Beziehungsmarketing
7
Bibliometrics
7
Bibliometrie
7
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English
17
Author
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Guercini, Simone
17
Runfola, Andrea
7
Milanesi, Matilde
3
Ranfagni, Silvia
3
Woodside, Arch G.
2
Akrout, Houcine
1
Camiciottoli, Belinda Crawford
1
Lambertides, Neophytos
1
Lea‐Greenwood, Gaynor
1
Signori, Paola
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing in the fast changing world
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of fashion marketing and management
2
European journal of marketing : EJM
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Process innovation in the global fashion industry
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ECONIS (ZBW)
13
Other ZBW resources
4
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1
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
2
The integration between marketing and purchasing in the traceability process
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
Saved in:
3
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
4
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
5
Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
6
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
7
How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
8
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
9
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
10
Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
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