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~subject:"Fernsehprogramm"
~subject:"Großbritannien"
~subject:"Television advertising"
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Fernsehprogramm
Großbritannien
Television advertising
Fernsehen
1,990
Television
1,388
USA
330
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316
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297
television
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6
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6
Stennek, Johan
5
Sørgard, Lars
5
Beal, Virginia
4
Schellhaaß, Horst-Manfred
4
Bellman, Steven
3
Chadi, Adrian
3
Collins, Richard
3
Comstock, George
3
Gunter, Barrie
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Kempe, David
3
Pérez, Levi
3
Romaniuk, Jenni
3
Rott, Armin
3
Tainsky, Scott
3
Varan, Duane
3
Xu, Linli
3
Berg, Hartmut
2
Blumler, Jay G.
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Political and Economic Planning
2
British Broadcasting Corporation
1
British Film Institute
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Carnegie Commission on Educational Television
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre National du Cinéma et de l'Image Animée
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
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1
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1
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1
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1
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1
Unión de Televisiones Comerciales Asociadas
1
Zweites Deutsches Fernsehen
1
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Journal of marketing communications
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
The economic journal : the journal of the Royal Economic Society
4
Arts and the market
3
European journal of marketing : EJM
3
International journal of sport finance
3
JMM : the international journal on media management
3
Journal of marketing research : JMR
3
Journal of sports economics
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
P / the Rand Corporation
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
3
Applied economics letters
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BLM-Schriftenreihe
2
CESifo working papers
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Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
IFN working paper
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Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International screen industries
2
Journal of advertising research
2
Journal of health economics
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Reports and papers on mass communication
2
Review of industrial organization : RIO
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Schriften zu Ordnungsfragen der Wirtschaft
2
Schriftenreihe der SLM
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Studien zur Ordnungspolitik im Fernsehwesen
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
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ECONIS (ZBW)
302
USB Cologne (EcoSocSci)
37
EconStor
2
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
3
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
4
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
5
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
6
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
7
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
8
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
9
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
10
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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