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Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10011304629

Randle, Keith; Forson, Cynthia; Calveley, Moira - In: Work, employment & society : a journal of the British … 29 (2015) 4, pp. 590-606

Persistent link: https://www.econbiz.de/10011325771

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10010345169

Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151

Persistent link: https://www.econbiz.de/10011519113

Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

Persistent link: https://www.econbiz.de/10010489705

Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29

Persistent link: https://www.econbiz.de/10010395707

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481

Persistent link: https://www.econbiz.de/10012705106

Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10010187603