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Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong; Leng, Ho Keat - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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Entertaining Persuasion : Die Wirkungen von Advergames auf Kinder
Waiguny, Martin - 2011
Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gängigen Praxis … Verhaltensabsichten und im Verhalten äußert. Der Autor stellt die Unterschiede zwischen TV-Werbung für Kinder und Advergames dar und kommt …
Persistent link: https://www.econbiz.de/10014425256
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Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011
Persistent link: https://www.econbiz.de/10009380035
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Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: The changing roles of advertising : [extended versions …, (pp. 379-390). 2013
Persistent link: https://www.econbiz.de/10009773921