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~subject:"Fernsehwerbung"
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The case for product placement
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Fernsehwerbung
Werbewirkung
8,028
Advertising effects
7,801
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3,833
Advertising
3,794
Konsumentenverhalten
3,654
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473
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Product Placement
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Psychology of advertising
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Television advertising
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Zielgruppe
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Target group
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advertising
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Bellman, Steven
13
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
11
Varan, Duane
9
Cantoni, Davide
7
Bakir, Aysen
6
Bursztyn, Leonardo
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Grossman, Michael
6
Jeong, Yongick
6
Jin, Ginger Zhe
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Reijmersdal, Eva A. van
6
Tekin, Erdal
6
Wada, Roy
6
Kent, Robert J.
5
Neijens, Peter C.
5
Verhellen, Yann
5
Beal, Virginia
4
Boerman, Sophie C.
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Joo, Mingyu
4
Marshall, John
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Fossen, Beth L.
3
Gabszewicz, Jean Jaskold
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Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kempe, David
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Kennedy, Rachel
3
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Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing communications
14
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
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NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
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International advertising and communication : current insights and empirical findings
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International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
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ECONIS (ZBW)
390
EconStor
3
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1
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
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2
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
3
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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6
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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7
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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8
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
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9
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
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10
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
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