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The Impact of Brand Placement and Brand Recall in Movies : Empirical Evidence from Malaysia
K. P. D. Balakrishnan, Bamini; Shazneem Md.Shuaib, Azlinda - 2013
Brand placement in movies is an emerging marketing dimension and strategy. These strategies are currently widely applied in films. The aim of this research is to explain the relationship between the acceptance of brand placement based on consumers’ perception and the brand recall towards brand...
Persistent link: https://www.econbiz.de/10014165801
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Do violent movies scare away potential visitors?
Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
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Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan; Lin, En-ying; Liu, Fang; Dai, Tingting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
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An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee - In: Journal of promotion management : JPM 22 (2016) 1, pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
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Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116
Persistent link: https://www.econbiz.de/10011676000