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Product placement in top-grossing Hollywood movies : 2001-2012

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852

Persistent link: https://www.econbiz.de/10011632069

Do violent movies scare away potential visitors?

Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335

Persistent link: https://www.econbiz.de/10011689847

Brand appearance in Chinese and American top-grossing commercial movies : a comparison

Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556

Persistent link: https://www.econbiz.de/10011799274

Product placement in movies : perspectives from motion picture firms

Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116

Persistent link: https://www.econbiz.de/10011676000

Product placement in Bollywood movies

Barn, Sukhbinder - In: Marketing intelligence & planning 27 (2009) 7, pp. 976-980

Persistent link: https://www.econbiz.de/10009526311

Of video games, music, movies, and celebrities

Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245

Persistent link: https://www.econbiz.de/10011527063

Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?

Chauhan, Gajendra Singh; Agrawal, Akhil; Khandelwal, Aditya - 2021

Product placement is the incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. This paper aims to study the memory effects of Product Placement in Bollywood movies, with simultaneous comparison between...

Persistent link: https://www.econbiz.de/10013223390

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos

Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502

Persistent link: https://www.econbiz.de/10012024000

Modelling the effects of brand placements in movies : an investigative study of event type and placement type

Chavadi, Chandan Andanesh; Menon, Sindhu R.; Sirothiya, … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10012161361

How brands appear in children's movies : a systematic content analysis of the past 25 Years

Naderer, Brigitte; Matthes, Jörg; Spielvogel, Ines - In: International journal of advertising : the review of … 38 (2019) 2, pp. 237-257

Persistent link: https://www.econbiz.de/10012200229

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