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The impact of government policies on place branding performance : evidence from China
Zhou, Hui; Zhang, Yueyi; Zhou, Li - In: Total quality management & business excellence 34 (2023) 6, pp. 712-742
Persistent link: https://www.econbiz.de/10013550277
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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
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Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin; Merrilees, Bill - In: Journal of strategic marketing 15 (2007) 5, pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
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Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan; Elg, Ulf; Ghauri, Pervez N. - In: International marketing in the fast changing world, (pp. 109-133). 2015
Persistent link: https://www.econbiz.de/10011416077
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM ; … 10 (2012) 4, pp. 57-70
Persistent link: https://www.econbiz.de/10009752392
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545