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Brands Matter : An Empirical Demonstration of the Creation of Shareholder Value Through Brands

Madden, Thomas; Fehle, Frank; Fournier, Susan - 2004

Past research has shown a correlation between measures of brand equity and stock price. However, these results are not sufficient to conclude that branding creates shareholder value. Using time-honored models from the discipline of finance, this paper specifies, and subsequently tests, the...

Persistent link: https://www.econbiz.de/10014103719

Impact of component supplier branding on profitability

Worm, Stefan; Srivastava, Rajendra Krishan - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 409-424

Persistent link: https://www.econbiz.de/10011280167

The impact of customer-based brand equity on the operational performance of FMCG companies in India

Mohan, Bijuna C.; Sequeira, A. H. - In: IIMB management review 28 (2016) 1, pp. 13-19

Persistent link: https://www.econbiz.de/10011508720

The internal branding process and financial performance in service companies : an examination of the required steps

Tuominen, Sasu; Hirvonen, Saku; Reijonen, Helen; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 306-326

Persistent link: https://www.econbiz.de/10011477729

SME brand identity : its components, and performance effects

Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67

Persistent link: https://www.econbiz.de/10011666464

Market orientation, positioning strategy and brand performance

Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29

Persistent link: https://www.econbiz.de/10012107673

The strategic hybrid orientation and brand performance of B2B SMEs

Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606

Persistent link: https://www.econbiz.de/10011777180

The impact of the brand management system on performance across service and product-oriented activities

Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 26 (2017) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10011744458

Performing identities : processes of brand and stakeholder identity co-construction

Wallpach, Sylvia von; Hemetsberger, Andrea; Espersen, Peter - In: Journal of business research : JBR 70 (2017), pp. 443-452

Persistent link: https://www.econbiz.de/10011620572

Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective

Dženopoljac, Vladimir; Ognjanović, Jasmina; … - In: Journal of intellectual capital 24 (2023) 7, pp. 31-54

Persistent link: https://www.econbiz.de/10014506820

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