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Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric; Palmatier, Robert W.; Grewal, Rajdeep - In: Journal of marketing research : JMR 48 (2011) 3, pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
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Antecedents and consequences of marketing dynamic capabilities in international joint ventures
Fang, Eric; Zou, Shaoming - In: Journal of international business studies : JIBS ; an … 40 (2009) 5, pp. 742-761
Persistent link: https://www.econbiz.de/10003862741
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The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.; Fang, Eric - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
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An examination of how and when the top management team matters for firm innovativeness : the effects of TMT functional backgrounds
Yuan, Xina; Guo, Zhaoyang; Fang, Eric - In: Innovation: organization & management : IOM 16 (2014) 1/3, pp. 323-342
Persistent link: https://www.econbiz.de/10011717865
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Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Data privacy : effects on customer and firm performance
Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W. - In: Journal of marketing 81 (2017) 1, pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
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Customer engagement marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011671138