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Marketing capabilities in the digital environment : consequences on the performance of the company
Pașcalău, Valentina-Simona - In: Oradea journal of business and economics 5 (2020) 1, pp. 106-114
Persistent link: https://www.econbiz.de/10012404508
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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Does social media marketing improve business performance?
Gülsoy, Tanses Yasemin - In: Handbook of research on effective advertising …, (pp. 416-439). 2015
Persistent link: https://www.econbiz.de/10011283735
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Do social media matter? : initial empirical evidence
Du, Hui; Jiang, Wei - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 51-70
Persistent link: https://www.econbiz.de/10011341191
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Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
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Social media's impact on organizational performance and entrepreneurial orientation in organizations
Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin - In: Management decision : MD 54 (2016) 9, pp. 2208-2234
Persistent link: https://www.econbiz.de/10011551567