"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

1. Contemplating the corporate communications, corporate marketing and identity curricula : celebrating 15 years of the ICIG symposium: 1994-2009 / Klement Podnar and John M.T. Balmer -- 2. Weathervanes or signposts? Constructs or philosophy? : Scrutinzing and explicating corporate image,...