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Firmenimage
Consumer behaviour
38
Konsumentenverhalten
38
Marketingmanagement
34
Marketing management
33
Brand management
27
Markenführung
27
Marketing
23
Brand image
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Markenimage
21
Relationship marketing
17
Beziehungsmarketing
16
Communication
15
Kommunikation
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Online-Marketing
13
Advertising
12
Öffentlichkeitsarbeit
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Corporate reputation
11
Public relations
11
Social Web
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Social web
11
Werbung
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Customer satisfaction
10
Kundenzufriedenheit
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Online retailing
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Online-Handel
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International marketing
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Internationales Marketing
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Unternehmenskultur
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Malaysia
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Werbewirkung
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IMC
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Kitchen, Philip J.
9
Foroudi, Pantea
3
Foroudi, Mohammad Mahdi
2
Kitchen, Philip
2
Melewar, T. C.
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Bang, Nguyen
1
Confetto, Maria Giovanna
1
Dean, Dianne
1
Dinnie, Keith
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Gupta, Suraksha
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Hafeez, Khalid
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Harvey, William S.
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Knight, Eric
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Nazarian, Alireza
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Nelson, Richard Alan
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Pantano, Eleonora
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Priporas, Costas
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Shaalan, Ahmed S.
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Siano, Alfonso
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European journal of marketing : EJM
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of marketing communications
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ECONIS (ZBW)
11
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1
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Siano, Alfonso
;
Kitchen, Philip J.
;
Confetto, Maria Giovanna
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10003943662
Saved in:
4
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
5
Corporate communication : reputation in action
Watson, Tom
;
Kitchen, Philip J.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 121-140)
.
2008
Persistent link: https://www.econbiz.de/10003690670
Saved in:
6
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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8
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
9
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
10
Corporate reputation
Kitchen, Philip
- In:
Handbook of corporate communication and public …
,
(pp. 265-276)
.
2004
Persistent link: https://www.econbiz.de/10002559680
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