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The effects of shelf display on online grocery choices
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633776
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Winners and losers in a major price war
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 5, pp. 499-518
Persistent link: https://www.econbiz.de/10003770544
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Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid; Gijsbrechts, Els; Steenkamp, … - 2001
Persistent link: https://www.econbiz.de/10001620703
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"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans; Gijsbrechts, Els - In: Journal of retailing 87 (2011) 4, pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
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The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van; Steenkamp, Jan-Benedict E. M.; … - In: Journal of international marketing 28 (2020) 2, pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
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The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
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Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els; Campo, Katia; Vroegrijk, Mark - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10011882556