We examine whether product advertising provides value-relevant information that enables financial analysts to make … better earnings and sales forecasts. Our analysis reveals that a firm’s product advertising intensity is positively related … analysis identify the causal relationship. Additionally, the effect of advertising on analyst forecast quality is stronger when …

advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs, recent … years have witnessed more and more novel learning models employed to improve advertising CTR prediction. Although extant … research provides necessary details on algorithmic design for addressing a variety of specific problems in advertising CTR …