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France
Consumer behaviour
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Frankreich
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McColl, Rod
4
Truong, Yann
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Descubes, Irena
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Kitchen, Philip J.
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ECONIS (ZBW)
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1
Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
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2
Intrinsic motivations, self-esteem, and luxury goods consumption
Troung, Yann
;
McColl, Rod
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 555-561
Persistent link: https://www.econbiz.de/10009375620
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3
The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
McColl, Rod
;
Truong, Yann
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009716745
Saved in:
4
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
Saved in:
5
Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Descubes, Irena
;
McNamara, Tom
;
Bryson, Douglas
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 639-663
Persistent link: https://www.econbiz.de/10011934604
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