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Testing US advertising belief and attitude measures in France
Truong, Yann; McColl, Rod; Descubes, Irena - In: Journal of euromarketing 18 (2009) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
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Intrinsic motivations, self-esteem, and luxury goods consumption
Troung, Yann; McColl, Rod - In: Journal of retailing and consumer services 18 (2011) 6, pp. 555-561
Persistent link: https://www.econbiz.de/10009375620
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The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
McColl, Rod; Truong, Yann - In: The journal of personal selling & sales management : JPSSM 33 (2013) 1, pp. 117-128
Persistent link: https://www.econbiz.de/10009716745
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Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann; Simmons, Geoff; McColl, Rod; Kitchen, … - In: Journal of strategic marketing 16 (2008) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
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Lesbians' assessments of gay advertising in France : not necessarily a case of "La Vie en Rose?"
Descubes, Irena; McNamara, Tom; Bryson, Douglas - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 639-663
Persistent link: https://www.econbiz.de/10011934604